Coca Cola Launches 16 New Bottle Caps That Transform Coke Bottles Into Useful Things


posted
Categories: Recycle

Coca Cola has started a great new campaign that is aimed at bringing awareness to common folks about recycling. The campaign has been created in collaboration with Ogilvy and Mather China. The idea is to launch 16 innovative caps, which can be screwed on to the Coca Cola bottle and transform them into something useful.

 

Coke-2nd-Lives-12-798x350.jpg

 

Coke-2nd-Lives-610x609.jpg

The campaign is named ‘2nd Lives’ and focuses on imparting practicability to Coca Cola bottles so that instead of throwing them away, consumers make them a part of their lives by using these caps, which will transform the bottle into different things; water gun, paint brushes, whistles, pencil sharpeners and what not.

Coke-2nd-Lives-610x305.png

Coke-2nd-Lives-2-610x397.jpg

Coke-2nd-Lives-4-610x430.jpg

Coke-2nd-Lives-5-610x397.jpg

The target audience is the consumers in Vietnam who are being encouraged to recycle. Coke will be giving about 40,000 of these smartly designed caps to start off the campaign. The campaign questions; ‘What if empty Coke bottles were never thrown away?’

Coke-2nd-Lives-6-610x397.jpg

Coke-2nd-Lives-7-610x407.jpg

Coke-2nd-Lives-8-610x397.jpg

This is quite a smart move by Coca Cola and we welcome such ingenious ideas, which will ultimately work towards improving our environment.

Coke-2nd-Lives-9.jpg

Coke-2nd-Lives-10-610x392.jpg

Coke-2nd-Lives-11-610x343.jpg

  Page Turn  


Related articles in Recycle